Fresh Produce Blog

I thought all of you readers out there might enjoy learning about what happens behind the scenes here at FP. The best way to do that, I figured, would be through a series of interviews with our employees. Our first interview is with Katie in Design, an incredibly talented and super sweet lady, who’s always upbeat and smiling…enjoy:)  fresh-E

- Describe your job…I create graphics for our T-shirt designs.

- How long have you worked at Fresh Produce? I worked in the Boulder retail store for 5 years during college. Then, I went out to work for Zinnia’s in Martha’s Vineyard, one of our Handpicked stores. And, I’ve been on the Design Team for 3 years. So, altogether, I’ve been working for Fresh Produce about 10 years.

- Do you have a favorite screenprint or pattern that you’ve designed?
I really like the Big Turtle for the Kids Ringer Tees that are new for Spring 2008. It’s fun and silly.

- What is your favorite color (doesn’t have to be an “FP specific color”)
I love turquoise. It always makes me feel calm when I wear it.

- Describe your typical day at work…I come in and chat with the Design girls for a few minutes, get some coffee and check my email. I usually try to start sketching as soon as I can and getting images into the computer to play with. Some days I get to paint with watercolors or do something weird like dipping flowers in paint and pressing them onto paper. I do have some boring paperwork to do, but I try get that out of the way so that I can be creative.

- Where do you find your inspiration? I get inspiration from thinking about a great vacation. The vibrant colors, sea animals, and plants that inhabit islands are great subjects. And fun stuff like surfing and building sand castles is what FP is all about.

- Who is your favorite artist? I could never say one! I love Paul Klee, Egon Schiele, and John Singer Sargent. But, the list goes on and on.

- What is your favorite song? Aretha Franklin’s “Do Right Woman, Do Right Man” is a good one. I also like “Bring it On Home” by Sam Cooke

- What did you have for breakfast? Cereal… coffee, and more coffee

- What do you want to be when you grow up? A cowgirl.

In 1984, our founders, Thom and Mary Ellen Vernon, were wide-eyed, excited and full of life…they still are and now also share their zest for life with their two growing sons (and Spankie, the little black pug). Fresh Produce has gone a lot of places with you since its humble beginnings at the LA Olympics in 1984 and as the line has grown, so too has the spirit of the Fresh Produce brand. Now more than ever, we are dedicated to bringing vivid color and cheer to women and children around the world.

Last Thanksgiving, the Vernon Family traded turkey for hammers and nails and helped build houses in Tijuana, Mexico.

In late 2006, Typhoon Durian devastated the Philippines. In response, Fresh Produce sent 36,000 pieces of sunny and happy clothing to the region through long-time partner, Children International. Since 2000 we’ve partnered with the global humanitarian organization and have sent more than 175,000 pieces of clothing around the world in just the past two years. Our ongoing dedication was proudly recognized by the Philippine Ambassador at a ceremony in Washington, D.C. this spring!

Fresh Produce is also aglow at the Lovia School in Accra, Ghana, a preschool funded with love by Carol Freund, mother of our own Customer Service Diva, Kathe. The school started with 10 kids in a garage and now lovingly supports 150 students! These are just some of the ways that we are “Living the FP Life” and helping others enjoy color. We want to know how your brighten the world and “live the FP life” because even the smallest gestures can make a huge impact in someone’s life.  Leave us a comment about all of the wonderful things you do everyday!live life enjoy color,  ~ fresh-E

 A wonderful hello to all of our blog readers and Fresh Produce shoppers!

In celebration of the new season on its way, we are continuing the seek peak into Transition 2007. Every season at Fresh Produce there is one special pattern that designers feel particularly drawn to, as that season’s ”trademark” print.

 For Transition 2007, the team decided on  a pattern called “Fish Aquarium”

Here is the full print and the colors it comes in…

 The Fish Aquarium print is printed on our Sheeting Burmuda Short, Topstitched Sheeting Capri, Jersey Dress with Flounce, Gauze Cover-up, Logo Fem T, and the Kids & Infants Jersey Dress.

Our Screenprint designer, Katie also has come up with some wonderful  coordinating Screenprints that can be seen on many Fresh Produce staples.

The coordinating Screenprints can be found on the Active Crew Tee, Boxy Tank, Combed Cotton Tee, and much much more!

Want to get a look at more of the Transition 2007 prints?
click here

To find a store in your area click here
To request a catalog click here

Cover yourself in pattern and prints! - fpHoneyB

Transition 2007 is ready to go at Fresh Produce!

We are very excited to kick off Transition ‘07 Week! We will be posting all week long about this upcoming season’s colors, styles, inspiration, and even our very own fashion show! Biting at the Bit to get some idea of the season’s colors? Well look no further, I’ve got ‘em all right here. Keep reading to get a sneak peek!

Oh and don’t forget to comment on your favorite shades and hues!

Looks like the beauty of our tropical outdoors, and relaxation inspired Transition’s color choices. I could get lost in these colors, taking a walk through the “Midnight” sky. Or swing in my “Hammock” near “Calypso” flowers, and enjoy some “Semi Sweet” chocolate.

Love your feminine pinks? Me too! Check out these vibrant hues. My favorite is the Lotus! What’s yours?

What’s the best kind of neutral? The one that invokes something better than boring! How about some delicious “Semi Sweet” or aroma rich “Cocoa”? Or even swinging in a relaxing ”Hammock.”

 On far off getaways, you always find the most beautiful exotic sights and colors! I definitely feel like I’m whisked away in a remote “Jungle” with shining “Minerals” and bright “Midnight” stars.

Looks like some colors from Spring are here to stay for a while… Peri, Sunflower, Tahiti, Tropic, Lotus, Cocoa, Flamingo, Jungle, Mineral, and the good ‘ol Black and White are here for a little longer…

While others are completely new! Envy, Calypso, Semi Sweet, Skylight, Midnight, and Hammock are all new friends to meet…

What’s your favorite color?

Dream in color - fpHoneyB