Fresh Produce Blog

Today, 15 of our Retail stores are holding simultaneous “Girls Night Out Shopping Parties” to benefit the Vera Bradley Foundation for Breast Cancer. Fresh Produce will be donating a generous 10% of event sales to the foundation, a wonderful organization that funds groundbreaking research in an effort to find a cure.
In conjunction with the store events, we’ve had a fun PINK day in the office to help raise awareness and to support the stores’ fundraising efforts. Here are some pics from today.

Lorna in Retail

Will in Marketing

Some great FP pink items that can be purchased from your
local Retail store!

The Design Team

If you’re interested in learning more about the Vera Bradley Foundation for Breast Cancer or in making a contribution on your own, please visit http://www.verabradley.org.

And a special thank you goes out to FPD-lovely for organizing such a great event. It is appreciated by all!
fresh-E

That’s right…we’ve completed yet another season for Fresh Produce - Spring 2008 - we just know you’ll love it! (How’s that for a nail biter?!) So, in celebration, design and marketing went bowling last night…and let me tell you, a fun time was had by all! How could you NOT have fun bowling? Have a peek…fresh-E

The Fresh Produce Bowling League

Good form, FPD-lovely!!!

Jenny Bloggins, preparing her strategy…

Sarah, doin’ a lil’ dance…nice shoes!

oh yes, fresh-E is excited!!!

Nicole, our star bowler!!!

Rene & Hans…We love bowling

In 1984, our founders, Thom and Mary Ellen Vernon, were wide-eyed, excited and full of life…they still are and now also share their zest for life with their two growing sons (and Spankie, the little black pug). Fresh Produce has gone a lot of places with you since its humble beginnings at the LA Olympics in 1984 and as the line has grown, so too has the spirit of the Fresh Produce brand. Now more than ever, we are dedicated to bringing vivid color and cheer to women and children around the world.

Last Thanksgiving, the Vernon Family traded turkey for hammers and nails and helped build houses in Tijuana, Mexico.

In late 2006, Typhoon Durian devastated the Philippines. In response, Fresh Produce sent 36,000 pieces of sunny and happy clothing to the region through long-time partner, Children International. Since 2000 we’ve partnered with the global humanitarian organization and have sent more than 175,000 pieces of clothing around the world in just the past two years. Our ongoing dedication was proudly recognized by the Philippine Ambassador at a ceremony in Washington, D.C. this spring!

Fresh Produce is also aglow at the Lovia School in Accra, Ghana, a preschool funded with love by Carol Freund, mother of our own Customer Service Diva, Kathe. The school started with 10 kids in a garage and now lovingly supports 150 students! These are just some of the ways that we are “Living the FP Life” and helping others enjoy color. We want to know how your brighten the world and “live the FP life” because even the smallest gestures can make a huge impact in someone’s life.  Leave us a comment about all of the wonderful things you do everyday!live life enjoy color,  ~ fresh-E

Mona Readio, in retail accounting, won the Cruiser today!!!!  This concludes our Bike to Work Week festivities and we hope you’ve enjoyed reading about everything.

MEET US BACK HERE ON MONDAY FOR TRANSITION ‘07 WEEK!  We’ll be giving you a sneak peek into the Transition ‘07 Collection, its colors, and the inspiration and designers behind it.

Yes, the official day is here and we biked to work in costume!!!!  I counted 66 people on my ride in today.  I’m not sure how much more that is than on a normal day, but in 5 miles it seems like a lot to me.  We’re all getting very excited here at Fresh Produce because at the end of the week, a cool cruiser bike is being given away to one lucky winner.  I’m keeping my fingers crossed.  Happy Wednesday everybody!  fresh-E

Sweet “mulletude” Will!

Never fear, Shawn (I mean Superman) is here!

Allissa in her bathing beauty cap, with Will.

Our 80’s graduate, Jen!  Way to go!

I must say, one of the great things about living in Boulder, is the fact that there are hundreds of miles of bike trails, and bike lanes EVERYWHERE!  It’s fantastic and makes the morning commute that much more enjoyable.  Today kicks off the 2007 Walk & Bike to Work Week - Wednesday is the official “Bike to Work Day” (costumes are encouraged), but we’re celebrating all week long here at Fresh Produce.  And those who can’t walk or bike are taking the bus. Here are some quick facts.

Background: Walk & Bike Week is coordinated each June by GO Boulder/city of Boulder. It was first hosted by the city of Boulder in 1977, 30 years ago, as “Bike to Work Day.” As its popularity and sponsorship interest grew so did the event. In 1982, it expanded to Walk & Bike Week. Since 2003, Boulder has coordinated with the Colorado Department of Transportation (CDOT) and Denver Regional Council of Governments (DRCOG) to include Walk and Bike Week in the celebration of Colorado Bike Month as well as to promote Bike to Work Day in the Denver metro region.  Boulder continues to add various local touches to the event.

Goal: Increase awareness and use of Boulder’s over 300 miles of award-winning and convenient bike and pedestrian facilities.

Approach: Boulder’s Walk & Bike Week is a partnership of the city, local businesses and the community. From January through June, events are planned that highlight Boulder’s award-winning walking and biking facilities to demonstrate how convenient, easy and cost-efficient it is to walk and bike.

Expectations:   Over 4,000 participants are expected to bike or walk on Bike to Work Day, with countless others participating in various events during the week-long event.

Does your city have something like this?  If so, tell us about it!  We’d love to hear your stories.  fresh-E

Today, Fresh Produce kicked off summer with a company picnic and B-B-Q!  Our team here in Boulder wishes you, your family and friends a great start to summer.  We hope it’s a fun one!  ~ the FP team

Chris & Hans, grilling up a storm!

A lovely, but hot day in Boulder, CO

Don’t forget your forks!

The cool creatives of design and marketing

The lovely ladies of retail

Bye Peggy!  We will miss you!

Sean, overseeing the grill

Ever wonder what it’s like to come to work here at Fresh Produce?  Here’s a peek inside our day to day life here at headquarters in Boulder, CO…It’s very colorful, fun, and inspiring here.  Take a look for yourself…and have a great weekend while you’re at it:)  We’ll see you back here again on Monday…fresh-E

we are so excited to bring you the new fresh produce blog, a way for us to connect with you on a daily basis.  we’ll be posting about everything from upcoming trends, to where our designers find their inspiration, to great entertaining tips, travel hotspots, and what we’re dancing to at the end of a long day.  so sit back, relax, and enjoy the journey.  the best is yet to come!