Tradeshow Season is upon us!

08.19.2008No Comments » in Mary Ellen Clothing, design, tradeshow | by: fresh-E

Hello out there…we’ve been ramping up for tradeshow season and thought you might like to see what’s happening behind the scenes. Eric has been building a pergola (per Supah Sarah’s design specs - see below) for the Mary Ellen Clothing part of our booth. We’ll be heading to Vegas and Orlando with the Spring ‘09 line in tow as well as the ME line…Speaking of, have you checked out the Mary Ellen Clothing website lately? There’s a SALE going on! enjoy! ~freshE

Buy ME online!

06.09.20081 Comment » in Mary Ellen Clothing, design | by: FPD-lovely

A few months ago we introduced the new Mary Ellen Collection - A happy little exclamation point in the life of Fresh Produce. It’s a hit so far and now we’ve revamped the website so you can buy the fabulous frocks online! The new maryellenclothing.com is ALIVE! You can now purchase the inaugural collection from your laptop. In addition to shopping (which, let’s face it, is most important!), you can also learn more about the line, the distinguished featured models, ME’s clever “bike-test”, sign up for fan emails and find a list of stores where you can try dresses in person! We know you’ll love ME as much as we do. Happy Trails!
The new site!

Sometimes you gotta leap…

04.18.2008No Comments » in design, employee profiles, fashion, fp stores | by: fresh-E

…and sometimes when you leap, you soar. Meet the ME Collection. A happy little exclamation point in the life of Fresh Produce.

Each ME piece is a little beach, a little chic - with the rosy outlook of designer and FP founder Mary Ellen Vernon stitched right in. It’s a handful of fabulous fabrics, delicious colors and prints, and cuts ranging from flirty to fashion-forward; yet each piece is bike-tested for blissful cruising. Happy trails!

Now available in these premium Fresh Produce locations.
Boulder / 1218 Pearl Street / 303.442.7507
Charleston / The Shops at Charleston Place / 843.724.5144
Coconut Point / 23161 Fashion Drive / 239.390.9696
Ft. Lauderdale / 912 E Las Olas / 954.463.8131
Gilbert / SanTan Village / 480.855.1035
La Jolla / 1147 Prospect / 858.456.8134
Naples / 691 Fifth Avenue South / 239.434.5654
Norcross / The Forum on Peachtree Parkway / 678.966.0056
Palm Desert / The Gardens on El Paseo / 760.568.5250
Sanibel Island / 2075 Periwinkle Way / 239.395.1839
West Palm Beach / The Palladium at City Place / 561.655.3944

Available to purchase online in May.
Patience is a virtue, right?

www.maryellenclothing.com

Have a peek at the launch party held in our Boulder store this week.
Enjoy :) fresh-E

Boulder FP window
Introducing the ME Collection!


A little happy exclamation point in the
life of Fresh Produce!


Mary Ellen, giving us the preview!


More great stuff…love those colors!!!


Some of the design crew.


Boulder FP girls…Jen and Gail wearing ME.


Mike and Shyla, sporting her new ME tie dress…so cute!

Spring Showers Bring Fashion Flowers!

03.17.2008No Comments » in design, fashion | by: fpHoneyB

It may still be a little chilly outside, but if you’re like me, you love to hit your favorite stores the moment the new collections drop! This Spring 2008 season is no different here at Fresh Produce. I’ve taken a look around, and top designers are using refreshing trends to spike up their collections… and our wardrobes.

Flowers Start to Shower!

According to Style.com and Fashion Wire Daily, Spring 2008 is the season for floral adornment! Seems Ralph Lauren, Gucci, Carolina Herrera, Diane von Furstenberg, Dolce & Gabbana and even Missoni  are using hydrangeas, daisies, lilacs, and roses for their colorful pieces. Every style is represented from soft flowing watercolor petals to large brightly saturated blooms.

Here at Fresh Produce clothing, you know that we are always incorporating our favorite little inspirations of nature into our prints and clothing. We especially enjoyed placing all the lovely flowers of the season into our Spring 2008 collection.

S08 Tahiti Gauze Batik Floral TunicS08 Floral Island Hopper

South Seas Tunic (ALSBBTU) in Caterpillar   |  Island Hopper Sail Away Tunic (ALSCMIH) in Semi Sweet

S08 Spinning Blossoms

Spinning Blossoms Dress (ASDSHSB) in White (also available in Bloom)

Bright Bold Color

The same designers above, and adding Marchesa, Versace, have decided to spice things up by saturating classic pieces in bold spicy tones, neon yellows, pastel mints, and liquid but vibrant blues. Seems color is taking the spotlight on styles this Spring 2008, and if you know Fresh Produce, you know that we are no strangers to color either!

Maybe Marchesa’s ruffled masterpiecein dark vibrant red is a little too much head to toe (or maybe not for you!), but if you want to try out a fun trend pick up a small piece in the latest style. You can always pick up your classic favorite Logo Fem T in our lush and beautiful Calypso color. Or if you’r like a little frill, try the Baby Rib Island Top. Maybe yellow is more your bright of choice, then pick out a V-neck in Sunny! We have pastels, brights, and deep neutrals, all to fit your latest Spring fix.

Fresh Produce Spring 2008 Colors

Visit or call one of our Company Stores to place an order, or sign up to receive the Spring 2008 catalog directly from Fresh Produce!

See you soon! love,fpHoneyB

It’s photoshoot time!

12.05.2007No Comments » in design | by: fresh-E

The troops have headed off to the sandy beaches of sunny Miami to shoot another bright, colorful and beautiful FP catalog. We caught up with Kimberly as she sewed her heart out yesterday…all day. What will they do with her fabulous creation? Stay tuned to find out. ~ fresh E (photos courtesy of Phillip “McSnappy” McInturff)

kimberly_2.jpg         kimberly.jpg

Kimberly, hard at work on her sewing machine!

The Story Behind the FP Store…

11.12.20071 Comment » in design, employee profiles, fp stores | by: fresh-E

Hello there and Happy Monday!

Last week, I introduced you all to Teresa, who is one of the talented individuals behind our new stores and their design. In her employee profile, she didn’t feel like she gave us the full story behind where she finds her inspiration…so much so, that she gave me the full story behind how the new Fresh Produce stores are evolving.

Check it out! Pretty cool stuff…

Where do you find your inspiration?  for props - the ideas come from all kinds of crazy places.

For our stores - well it is a pretty neat story…A team of us, Thom and MaryEllen Vernon - the owners of Fresh Produce, David Murphy, our Director of Retail at the time, Sarah Seifert , Merchandising Manager and myself, Visual Merchandising Manager went on a trip to some of our stores in Atlanta and Florida. We looked at what we liked and wanted to carry over from our existing stores. We met over the next few months and also brought in Scott Brogan and Cem Basturk as well (from our Brogan owned stores in Florida) and talked about what the FP lifestyle meant to all of us and how it made us feel.

We kept coming back to Thom and MaryEllen’s home in Santa Barbara and the different elements in it that really spoke to the FP way of life. We gave this information to an architect at Catamount Designs and he designed several different scenarios for us with different options and interpretations to bring that same look into our retail stores. From this we chose the wall treatments and cash wrap design to reflect a coastal cottage look. It consisted of a board and batten look and a cash wrap with hutch style cabinetry and glass doors. Then we added weathered floor fixtures, hardwood floors, coastal prop elements, transom windows, weathered hutches and furniture pieces, seagrass chairs, chandeliers, eclectic light fixtures, wrought iron elements and special accessories that added a personal touch. We also added a “History Wall” for our customers that tells the story of Fresh Produce.

Our first store with the new design was our store at the Borgata in Scottsdale, AZ. It was a great experience, and in each store we challenge ourselves to make it more fun than the last. In each store we alway bring a message of color, fun creativity and what the spirit of Fresh Produce is all about. We also try to bring in a little bit of individuality of the local area to make it feel like home….

If you haven’t been to an FP Store in awhile, get to one and check it out.

Find a redesigned store near you here.

Live life, enjoy color…fresh-E

FP Field Trip!

10.26.2007No Comments » in culture, design, just for fun | by: fresh-E

No matter how old you get, you’re never too old for a good field trip! Yesterday the FP marketing team went to the Denver Art Museum for a dose of what they call “DAM fine art”…and yes it was. Here’s a peek at some pics. The weather was lovely and we had a great day…fresh-E

dam.jpg
The new wing of the Denver Art Museum - read about
it here

cows.jpg
Who doesn’t love giant cows?

drp.jpg
FPD-lovely, Rene, Phillip

orange.jpg
This was one of my favorite pieces - it is comprised of
thousands of tiny paint dots, also called pointillism

man.jpg
This is super cool!

plaid.jpg
I think the creator of Scotch Tape grew up in a house
just like this, don’t you?

prism.jpg
What a beautiful reflection!

team2.jpg
Can you find the rest of the team?
Fresh-E, Phillip, Kimberly

Fish Aquarium Collection

07.06.20073 Comments » in design | by: fpHoneyB

 A wonderful hello to all of our blog readers and Fresh Produce shoppers!

In celebration of the new season on its way, we are continuing the seek peak into Transition 2007. Every season at Fresh Produce there is one special pattern that designers feel particularly drawn to, as that season’s ”trademark” print.

 For Transition 2007, the team decided on  a pattern called “Fish Aquarium”

Here is the full print and the colors it comes in…

Fish Aquarium Print 

 

fish-aquarium-colors

 The Fish Aquarium print is printed on our Sheeting Burmuda Short, Topstitched Sheeting Capri, Jersey Dress with Flounce, Gauze Cover-up, Logo Fem T, and the Kids & Infants Jersey Dress.

Our Screenprint designer, Katie also has come up with some wonderful  coordinating Screenprints that can be seen on many Fresh Produce staples.

fish-aquarium-screens 

The coordinating Screenprints can be found on the Active Crew Tee, Boxy Tank, Combed Cotton Tee, and much much more!

Want to get a look at more of the Transition 2007 prints?
click here

Transition 2007 Patterns 

To find a store in your area click here
To request a catalog click here

Cover yourself in pattern and prints! - fpHoneyB

Transition 2007 is on it’s way!

07.02.20071 Comment » in design | by: fpHoneyB

Transition 2007 is ready to go at Fresh Produce!

We are very excited to kick off Transition ‘07 Week! We will be posting all week long about this upcoming season’s colors, styles, inspiration, and even our very own fashion show! Biting at the Bit to get some idea of the season’s colors? Well look no further, I’ve got ‘em all right here. Keep reading to get a sneak peek!

Oh and don’t forget to comment on your favorite shades and hues!

Looks like the beauty of our tropical outdoors, and relaxation inspired Transition’s color choices. I could get lost in these colors, taking a walk through the “Midnight” sky. Or swing in my “Hammock” near “Calypso” flowers, and enjoy some “Semi Sweet” chocolate.

 T07-color1

Love your feminine pinks? Me too! Check out these vibrant hues. My favorite is the Lotus! What’s yours?

T07-color-pinks 

What’s the best kind of neutral? The one that invokes something better than boring! How about some delicious “Semi Sweet” or aroma rich “Cocoa”? Or even swinging in a relaxing ”Hammock.”T07-colors-neutral

 On far off getaways, you always find the most beautiful exotic sights and colors! I definitely feel like I’m whisked away in a remote “Jungle” with shining “Minerals” and bright “Midnight” stars.

 T07-darks

T07-darks-blues  

Looks like some colors from Spring are here to stay for a while… Peri, Sunflower, Tahiti, Tropic, Lotus, Cocoa, Flamingo, Jungle, Mineral, and the good ‘ol Black and White are here for a little longer…

While others are completely new! Envy, Calypso, Semi Sweet, Skylight, Midnight, and Hammock are all new friends to meet…

What’s your favorite color?

Dream in color - fpHoneyB

And the winner is…

06.29.2007No Comments » in culture, design | by: fresh-E

Mona Readio, in retail accounting, won the Cruiser today!!!!  This concludes our Bike to Work Week festivities and we hope you’ve enjoyed reading about everything.

MEET US BACK HERE ON MONDAY FOR TRANSITION ‘07 WEEK!  We’ll be giving you a sneak peek into the Transition ‘07 Collection, its colors, and the inspiration and designers behind it.

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