Fresh Produce Blog

I spy….

11.14.2008No Comments » in pr | by: fresh-E

a Tonal Impressions Surplice Dress in semisweet! If you have the September issue of Southern Living lying around, turn to p. 45! Such a great style from our Transition 2007 line.

New FP Handpicked Store in Coconut Point!

02.01.2008No Comments » in fp stores, pr | by: fresh-E

Fresh Produce Handpicked Store Arrives in Coconut Point

Coastally-inspired Clothing Adds Color to the Local Scene

Fresh Produce aficionados in the greater Ft. Myers and Naples area now have a brand new spot to shop for Fresh Produce clothing. The 4000-square foot Fresh Produce Handpicked Coconut Point store opened on Friday, December 21st, just in time for the holiday shopping season, at the Coconut Point Shopping Center at 23161 Fashion Drive in Estero, Florida.

A Fresh Look for Coconut Point

The new Handpicked store comes to Coconut Point courtesy of Scott Brogan, a longtime Florida resident who began his retail career 17 year ago selling the Fresh Produce line out of a small space in Boca Grande. Now, almost two decades later, he owns five Fresh Produce Handpicked stores across Florida, including locations in Boca Grande, Sarasota, Sanibel, Orlando, and now, Coconut Point. And while Coconut Point may seem like a large leap from Brogan’s first store, an 800-square foot space in Sarasota’s St. Armand’s Circle, Brogan looks forward to adding more store locations in the future. He explains: “We have found a winning combination – our Florida stores are located in vacation climates that are fun, vibrant and casual, just like our clothing. Customers are attracted to our bright colors, relaxed styles, and lively store environments. Vacationers really relate to us, and our regular customers return again and again due our cheerful staff and friendly service style. What is not to like?”

The store will bring classic Fresh Produce style to Coconut Point with clothing that offers current styling, flattering cuts, inspired designs and bold color. The store’s apparel for women includes active wear including tees, tanks and shirts, skirts, pants, jackets, dresses, loungewear and swimwear. Additionally, the store will carry Fresh Produce clothing for kids and toddlers, as well as Extra Fresh, the company’s successful women’s plus-size line. Handpicked for Coconut Point

The Fresh Produce Handpicked program is a business partnership that was launched in 2003 to enable select, long-time Fresh Produce dealers and seasoned retailers in significant markets to build their independent business around the Fresh Produce brand. Fresh Produce Handpicked stores possess many attributes of company-owned Fresh Produce Retail stores, while allowing the proprietors to maintain and reflect the unique personality of their marketplace. Since 2003, 12 Fresh produce Handpicked locations have been launched nationwide.

Brogan says there is nothing more enjoyable than seeing new customers discover Fresh Produce. “From my very first day working with Fresh Produce, I realized that they had a very devoted customer base. I am excited to be able to introduce even more people to Fresh Produce with the Coconut Point store.” For Brogan, his newest store is just the next step in a relationship that is as bright and colorful as ever. “I have a lot of confidence in the Fresh Produce brand and the company. We’ve only scratched the surface.”

FP gets 3rd place!

11.12.2007No Comments » in culture, pr | by: fresh-E

Congrats to Mary Ellen Vernon, co-owner of Fresh Produce! This year, Fresh Produce was named 3rd in the list of the top local women-owned businesses in Boulder. You can read the article here.

Extra Extra! Read all about us!

06.29.2007No Comments » in pr | by: fresh-E

Hey everybody! Check out the July issue of Good Housekeeping…on page 78 you’ll find our patch pocket v-neck! We’re all pretty excited about it here and would like to thank the nice people at Good Housekeeping for featuring us. AND a big shout out goes to Will Dodd for his extraordinary PR skills