The Big Dress Event-30% Off Select Dresses!
Posted on 03. Mar, 2010
by theNEWfp.
The Big Dress Event – 30% Off Select Dresses!
Select fresh, fun and flirty dress styles are now 30% off the regular price. Find your favorite looks – long, short, ¾ sleeve and tank dresses – all at a great low price just in time for Spring! You’re sure to find a color you just can’t [...]
Cute Graphic Screened T’s!
Posted on 26. Feb, 2010
by theNEWfp.
New Screened T’s Now Available in Extra Fresh Sizes!
Beach, boardwalk and backyard approved, the screen printed Scoopy T is appropriate for whatever your day throws at you! A must have basic for every wardrobe, this shirt is one you’ll want to wear every day. Choose from the Playa Palm graphic screen on white (left) or [...]
Island Inspired Costal Style
Posted on 24. Feb, 2010
by theNEWfp.
Introducing our NEW Bay Harbor Beach Tunic! This beautiful new lawn tunic features the all-over Costal Del Mar print and has fine details like a notched neckline with sweet button closures and side slits…it’s the little touches that make this piece extra special and something you’ll want to wear everyday. Pair it with the Stretch [...]
Fresh Produce Beach Wedding!
Posted on 17. Feb, 2010
by theNEWfp.
Another couple has tied the not FP style! Lynn and Jerry recently got married at sunset at Cane Garden Bay, Tortola, BVI. Lynn was looking fabulous wearing our Sunshine Dress in Peri . Congratulations!
The Sunshine Dress can brighten anyone’s day! Check out all of the colors that are offered!
Travel in Comfort and Style!
Posted on 16. Feb, 2010
by theNEWfp.
Travel in Comfort and Style!
Looking for that perfect go-to vacation outfit? You know the one we’re talking about…it’s fabulously comfortable, travels well and is stylish, too! Look no further than the Travel Tunic and Travel Capri! Both are made of 100% cozy cotton. The tunic has a flattering boat neck, wide bottom hem and a [...]
A Twist on an Old Favorite!
Posted on 15. Feb, 2010
by theNEWfp.
We’ve jazzed up our top selling Oxford Shirt with the Beach Batik print! The new Beach Batik Oxford Shirt is an effortless way to bring the freshness of the outdoor air wherever you go. Complete the outfit with our adorable Stretch Broadcloth Safari Capri! You don’t have to work hard to keep it fun, fresh, and [...]
Smile…It’s Tunic Time
Posted on 10. Feb, 2010
by theNEWfp.
Time to start thinking “Spring”! The Winter Solstice is past and the days are getting longer. The sun is out just a bit longer eatch day, so take advantage of it! Pull on our Water Swirls Bay Harbor Beach Tunic and get outside. Grab some of that much needed Vitamin D. It comes in a [...]
Fun in Floral
Posted on 04. Feb, 2010
by theNEWfp.
Fun in Floral!
Whether you like your dresses a little long or above the knee, we have the look for you! The Tuscan Floral Tango Dress (ADS, WHT, BLK) has a flirty asymmetrical ruffle hem, perfect for strolling the beach with a friend or the dance floor with your favorite dance partner. Our Tuscan Floral Notcho [...]
It’s a Boy!
Posted on 29. Jan, 2010
by theNEWfp.
Recently the FP team put together a baby shower for our Tamny, our Senior Retail Buyer. With each person chipping in, we were able to compile a collection of must have items for newborns. Baby Boden will be a clean machine (at least for a little while) thanks to a whale washing bin and wash cloths! [...]
Here comes the bride…in FP
Posted on 28. Jan, 2010
by fresh-E.
When Connie walked into our FP Phoenix store it was love at first sight! Connie was planning a beach wedding at Carlsbad, CA and when she tried on our new Tuscan Floral Tango Dress she knew it was a match made in heaven. “The dress was absolutely perfect for the day as I felt so [...]




